CVS has developed a unique strategy to try gain an upper hand on the competition. Most largely successful drug stores sell a number of unhealthy products, including cigarettes. CVS makes around 2 billion dollars a year with the sale of cigarettes, but hopes to make up the difference by attracting customers that are more conscious to the dangers of tobacco products. There are millions of people trying to quit smoking and CVS will be a great place to shop knowing they won't have their favorite pack of cigarettes staring them in the face when they go to the check-out counter.
http://www.businessweek.com/articles/2014-02-05/the-strategy-behind-cvss-no-smoking-campaign
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