Strategic Management

Strategic Management is the collection of activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization.




CVS Pharmacy is the second largest retail pharmacy in the U.S. behind Walgreens. It focuses on providing great customer service and tuning in to what customers actually need from their shopping experience. CVS has a customer loyalty program that tailors the overall experience to what a shopper has purchased in the past by issuing select coupons and offers to each individual. They also have an express coupon center that allows shoppers to get deals on item once a week for being a loyalty card holder. This strategy ensures that customers will feel they have a place to shop where their needs are thought about beforehand and to make for an overall better shopping experience.